Make your products easier to choose.
Bring your product story, ingredients and nutrition information together across your website, retailer listings and AI search.
For food and beverage brands
Win the shelf
and the reorder.
We connect your product story, online store and customer data, develop retail, foodservice and distribution opportunities, and help launch your next product or brand.
From a first taste to a standing order.
Built with your team, in systems your business owns.
Explore by industry
Apex, in your world.
Where we can help
A good product
is the beginning.
When product information, your store, your retail partners and your customer data live in different places, it’s harder to win shelf space and bring people back.
Connect the first order to the next one.
Build direct ordering, subscriptions and wholesale reorders that support repeat purchase where they fit.
Find the right route to more shelves.
Pursue retail, foodservice and distributor partnerships with a team that can negotiate and structure the work.
Start with the opportunity
in front of you.
A store that needs to work harder. A new line ready to launch. A distributor who could open a new region. We agree on the work your business needs first.
What we do
Three divisions.
One Apex Global.
Each division has a distinct job. Work with the one you need, or bring them together when the opportunity calls for it.
CONNECT
Agency
We represent your business in retail, foodservice and distribution conversations, finding opportunities and structuring the deals that fit your next stage.
- Retail and grocery opportunities
- Foodservice and distributor partnerships
- Negotiation and written deal terms
Representation fees apply to the deals we source, under written terms.
BUILD
Accelerator Studio
We connect your brand story, product information and online store, then keep improving how customers discover, buy and reorder.
- Product content and digital commerce
- Subscriptions, wholesale and repeat orders
- Testing, automation and visibility in AI answers
Scoped work, a written plan, and systems your business owns.
LAUNCH
Ventures
We help bring a new product line, brand or market launch to life, with a team that builds and relationships that support the launch.
- New products and brand launches
- New channels and regions
- Licensing and financing introductions
Services work never takes equity. Any equity, licensing or revenue-share in a new venture is agreed separately in writing.
The Accelerator Studio builds the work. The Agency develops the relationships and deals. Ventures brings both together for something new.
Related work
A clearer story.
A connected plan.
From a neighbouring category · Functional nutrition brand
Apex sharpened the brand strategy and, with a loyalty and rewards studio from our network, designed a growth approach connecting product discovery, content and repeat purchase.
The work linked the brand’s introductory program with its everyday product range. This example describes strategy and system design.
Client reference available on request.Ask about the work ↗
How it works
A plan you approve.
A team that builds
with yours.
The people named in your plan do the work. We build in phases, within your business’s margin, production and food safety requirements.
This is the Studio build path. Representation and venture work have their own scope and written terms.
- 01
Start with a conversation.
Tell us about your business and the growth problem or launch you have in mind. Together, we’ll see whether Apex is the right team.
Free fit call - 02
Agree on the work.
A paid growth session leads to a written plan: what we’ll build, who will do it, the milestones and the price. You approve the plan before the build begins.
Planning fee credited to the build - 03
Build. Launch. Keep improving.
We work alongside your team, deliver in usable stages and keep testing and improving after launch. We document the work and prepare your team to run it.
Scope and team agreed in writing
Who does the work
A senior team,
sized to your work.
We call it a pod: a small team of experienced operators working alongside yours. Start with two or three people, and scale up to eight as the work needs.
The people named in your plan are the people who do the work.
- PrincipalSponsors the engagement and guides key decisions.
- Delivery and partnerships leadCoordinates the work and partner conversations.
- Growth technology leadConnects the platforms, data and workflows.
Start with 2–3Scale up to 8
Grow, reduce or end the pod as your needs change. Our operators use AI in their workflows, with people making the decisions.
Platforms we build on
The right tools.
Working together.
We start with the business problem, then choose the platforms that fit. The goal is a connected system your team can use and improve.
Brand & experience
Webflow · Sanity
Vercel
Websites, content and digital experiences that your team can keep moving.
Commerce
Shopify
BigCommerce
Connected product information and buying experiences across direct and business sales.
AI & automation
Anthropic · Google
OpenAI
AI-assisted workflows and automation, with human judgment and clear responsibilities.
Platforms are selected around your requirements and existing systems.
What stays with you
You own
what we build.
We leave infrastructure behind.The systems we build for your business live in your accounts. Your team can run them, with our ongoing support agreed around what you need.
Any shared ownership in a new venture is agreed separately in writing.
Next step
What’s next
for your brand?
Bring the product, channel or distribution opportunity you want to discuss. We’ll see whether Apex is the right team for it.