Make your catalog easier to specify.
Bring specs, documents and product information together across your website, distributor portals and AI search.
For manufacturers, distributors and industrial suppliers
Get specified.
Get reordered.
We connect your product data, website and dealer and distributor sales, develop partner and distribution opportunities, and help launch your next product line or market.
From a spec sheet to a repeat order.
Built with your team, in systems your business owns.
Explore by industry
Apex, in your world.
Where we can help
Your catalog
is the beginning.
When product data, pricing, your website and your distributors’ information don’t match, buyers take longer to specify, quote and reorder.
Make reordering the easy part.
Build quoting, ordering and account experiences that support repeat business from dealers, distributors and direct accounts.
Find the right route to more buyers.
Pursue distributor, dealer and OEM partnerships with a team that can negotiate and structure the work.
Start with the opportunity
in front of you.
A catalog that needs to work harder. A product line ready to launch. A distributor who could open a new region. We agree on the work your business needs first.
What we do
Three divisions.
One Apex Global.
Each division has a distinct job. Work with the one you need, or bring them together when the opportunity calls for it.
CONNECT
Agency
We represent your business in distributor, dealer and partner conversations, finding opportunities and structuring the deals that fit your next stage.
- Distributor and dealer opportunities
- OEM and commercial partnerships
- Negotiation and written deal terms
Representation fees apply to the deals we source, under written terms.
BUILD
Accelerator Studio
We connect your product data, website and ordering, then keep improving how buyers find, specify and reorder.
- Product information and digital catalog
- B2B commerce, quoting and reordering
- Testing, automation and visibility in AI answers
Scoped work, a written plan, and systems your business owns.
LAUNCH
Ventures
We help bring a new product line, brand or market entry to life, with a team that builds and relationships that support the launch.
- New product lines and brands
- New regions and distribution routes
- Licensing and financing introductions
Services work never takes equity. Any equity, licensing or revenue-share in a new venture is agreed separately in writing.
The Accelerator Studio builds the work. The Agency develops the relationships and deals. Ventures brings both together for something new.
Related work
The rules,
written down.
From a neighbouring category · Mission-critical software firm
For a boutique firm that builds mission-critical software, Apex repositioned the business around a product that models the rules and procedures a company runs on.
The work named the firm’s first market and packaged its client record as proof. This example describes positioning and go-to-market work.
Client reference available on request.Ask about the work ↗
How it works
A plan you approve.
A team that builds
with yours.
The people named in your plan do the work. We build in phases, within your business’s margin, lead times and compliance limits.
This is the Studio build path. Representation and venture work have their own scope and written terms.
- 01
Start with a conversation.
Tell us about your business and the growth problem or launch you have in mind. Together, we’ll see whether Apex is the right team.
Free fit call - 02
Agree on the work.
A paid growth session leads to a written plan: what we’ll build, who will do it, the milestones and the price. You approve the plan before the build begins.
Planning fee credited to the build - 03
Build. Launch. Keep improving.
We work alongside your team, deliver in usable stages and keep testing and improving after launch. We document the work and prepare your team to run it.
Scope and team agreed in writing
Who does the work
A senior team,
sized to your work.
We call it a pod: a small team of experienced operators working alongside yours. Start with two or three people, and scale up to eight as the work needs.
The people named in your plan are the people who do the work.
- PrincipalSponsors the engagement and guides key decisions.
- Delivery and partnerships leadCoordinates the work and partner conversations.
- Growth technology leadConnects the platforms, data and workflows.
Start with 2–3Scale up to 8
Grow, reduce or end the pod as your needs change. Our operators use AI in their workflows, with people making the decisions.
Platforms we build on
The right tools.
Working together.
We start with the business problem, then choose the platforms that fit. The goal is a connected system your team can use and improve.
Brand & experience
Webflow · Sanity
Vercel
Websites, content and digital experiences that your team can keep moving.
Commerce
Shopify
BigCommerce
Connected product information and buying experiences across direct and business sales.
AI & automation
Anthropic · Google
OpenAI
AI-assisted workflows and automation, with human judgment and clear responsibilities.
Platforms are selected around your requirements and existing systems.
What stays with you
You own
what we build.
We leave infrastructure behind.The systems we build for your business live in your accounts. Your team can run them, with our ongoing support agreed around what you need.
Any shared ownership in a new venture is agreed separately in writing.
Next step
What’s next
for your products?
Bring the catalog, channel or distribution opportunity you want to discuss. We’ll see whether Apex is the right team for it.