Open new routes to market.
You might be here because:
- Distributors own too much of your customer relationship.
- There’s a channel or market you’ve talked about for years.
- A promising partner conversation has nobody to own the deal.
For founder-led and family-owned companies from $5M to $100M
Build your next
stage of growth.
You know where you want the business to go. Apex brings a senior team alongside yours, with the systems, partners and relationships to get it there.
A plan you approve. The people you meet do the work.
Systems your business owns.
Where we can help
Something needs
to change.
Companies usually call us when the business has outgrown the way it sells, markets or launches, and the fix needs senior people it doesn’t need to hire full-time. Start with the problem costing you the most momentum.
Make the systems work together.
You might be here because:
- The company has outgrown its website.
- Marketing, sales and commerce don’t share the same customer data.
- AI looks important, but nobody has turned it into an operating advantage.
Bring the next offer to market.
You might be here because:
- A new product line or brand is ready, but the team and partners aren’t.
- You want to test a new business without distracting the core one.
- A licensing or alliance opportunity needs a plan to become real.
Where we work
Find your industry.
Who we work with
Not for everyone.
By design.
We take on a few companies at a time, and we choose them as carefully as they choose us.
We work with companies that are pushing for their next stage, led by people who believe in what they’re building.
- Ambitious
- You’re building toward the next stage, not protecting the last one.
- Focused
- You know what matters most, and you’re willing to make the call.
- Demanding
- You expect senior people and high standards, and you hold us to both.
- Convinced
- You believe in your company, your people, your product and your vision.
Our network holds the same bar. The companies we represent are on exclusive, ongoing agreements, and the operators we bring in are chosen for the work in front of you. Deals have run across this network since 2019, with references on request. That’s why the introductions matter.
If this sounds like your company, we should talk.Start the conversation ↗
Who does the work
Apex is new.
Our people aren’t.
We started Apex because the agency and consulting models weren’t built for what growing companies need now. Apex puts experienced operators around one business problem, without the overhead, handoffs or dependency of a traditional agency.
Chris Lutz, founder · chrisbonic.com ↗
The senior people you meet are the people who do the work.
We call it a pod: a small team working alongside yours. Most work starts with two or three people and grows to eight only when the scope calls for it.
- Engagement leadOwns the commitment: accountable for the plan, key decisions and the people doing the work.
- Delivery and partnerships leadCoordinates the build and partner conversations with your team.
- Growth technology leadConnects the platforms, data and AI workflows.
Start with 2–3Scale up to 8
The Apex Connected Growth System™
One connected
growth system.
Three ways in.
Your Connected Growth System aligns your plan, your people, your systems and your partners around one business goal, and keeps it moving.
One goalYour next growth move: enter a market, improve sales, or launch something new.
01 · Plan
A shared direction
The goal, priorities, milestones and cost, agreed in writing.
Delivered by Growth session and plan
02 · People
Clear ownership
Your team and ours, working with AI agents, with clear ownership of every decision.
Delivered by Accelerator Studio
03 · Systems
Tools that connect
Website, commerce, customer data and AI workflows that work as one.
Delivered by Accelerator Studio
04 · Partners
New routes to market
The relationships, distribution and deals that open new routes to market.
Delivered by Agency
05 · Momentum
Better every week
Use what’s live, learn, improve, and launch what’s next.
Delivered by Studio after launch, plus Ventures
CONNECT
Agency
Partners
Come to us when you need a credible path to partners, distributors or retailers. We find opportunities, represent your offer and negotiate the terms.
- Partner and distribution opportunities
- Representation, with scope and fee in writing
- Dealmaking and selling together
BUILD
Accelerator Studio
People and Systems
Come to us when your brand, website, commerce and customer data need to work as one system. We build it with your team in phases, then keep improving what’s live.
- Brand and customer experience
- Websites, commerce and connected data
- Testing, automation and visibility in AI answers
LAUNCH
Ventures
Momentum into what’s next
Come to us when a new product line, brand or business needs a plan, a team and launch relationships. Studio delivery and Agency relationships, together.
- New brands, ventures and market launches
- Licensing and commercial alliances
- Distribution and launch partners
How engagements are structured
Studio work follows a written plan you approve, and your business owns the systems we build. Agency representation is exclusive and ongoing, with terms set case by case. Services work never takes equity; any equity, licensing or revenue-share in a new venture is agreed separately in writing.
How it works
A plan you approve.
A team that builds
with yours.
This is how Accelerator Studio work begins. We build in phases, within your business’s margin, fulfillment and compliance limits. Agency and Ventures work have their own written scope.
- 01
Start with a conversation.
Tell us what needs to change, what you’ve tried and what constraints matter. We’ll say where Apex can help, and where it can’t.
Free fit call - 02
Agree on the work.
A paid growth session leads to a written plan: what we’ll build, who will do it, the milestones and the price. You approve the plan before the build begins.
Planning fee credited to the build - 03
Build. Launch. Keep improving.
The named team works alongside yours, delivers in usable stages and keeps improving after launch. We document the work so your people can run it.
Grow, reduce or end the pod as needs change
What stays with you
You own
what we build.
We leave infrastructure behind. You own the systems when the work is done, and your team runs them without us.
You keep the systems, not a dependency on us.We set up the agreed systems in your company’s accounts and document how they work. Your team gets the access and handoff to run and improve them. Ongoing support from Apex is optional, scoped around what you need.
Ownership in a separately formed venture is set out in that venture’s agreement.
Tools we build on
Modern tools,
chosen for the work.
We start with your customers and the systems you already use, then choose the simplest combination that works. The goal is one connected system your team can run.
Web & content
Webflow · Sanity
Vercel
Websites and content your team can keep moving.
Commerce
Shopify
BigCommerce
Product information and buying experiences across direct and business sales.
AI & automation
Anthropic · Google
OpenAI
AI that speeds research and routine work. People stay responsible for decisions and quality.
Questions
Questions buyers
ask first.
Straight answers before the fit call.
What does Apex Global do?
It represents companies in partner and distribution deals, builds one growth system with a company’s team (website, commerce, data and AI tools, in the company’s own accounts), keeps improving it after launch, and builds what the company launches next.
Who is it for?
Founder-led and family-owned companies from $5M to $100M in revenue, funded startups with a launch decision and budget, and larger companies launching something new through Ventures.
Is any of it free?
The fit call is free. The growth session and written plan are paid, and the fee is credited to the build.
How much does it cost?
It depends on the company and the work. Scope and price are agreed in a written plan after a paid growth session, before anything is built. We don’t publish prices: every engagement starts with fit, not a rate card.
Will we own what you build?
Yes. Client ownership is the standard on every build. Shared ownership exists only in a Ventures deal agreed in writing.
Can we leave?
Yes. The pod is on demand: grow it, reduce it or end it as needs change. Engagements close with your team running what was built.
How is Apex different from a hire or an agency?
A hire adds one person, and an agency builds or advises within its discipline. Apex brings a pod of senior operators who build the system with your team, and an Agency that brings in partner and distribution deals. See how the options compare.
How do we start?
Book a fit call at cal.com/apex-global-agency/fit-call, or email hello@apexglobalagency.com, and bring the growth problem you would fix first.
Next step
What would you
move forward?
Bring the website, sales system, partnership or launch you’re weighing. We’ll talk through the goal and your limits, and tell you honestly whether Apex is the right team. If there’s a fit, the next step is a scoped plan, not a surprise commitment.